DraftKings announces Steve Aoki as NFT brand ambassador
Aoki will promote the digital marketplace, with a particular focus on DraftKings Reignmakers franchise, a series where users buy and trade NFT player cards to be used in fantasy sports-style contests, where players compete against each other for cash prizes. Aoki will cooperate on and promote digital collectibles in the DraftKings Marketplace, with Aoki’s first group of products, Aoki 2022 All-Star Access Pass, set to be released on 14 September.
DraftKings co-founder Matt Kalish commented on the announcement: “Steve Aoki is globally recognized for his contributions to the music industry and more recently, for his involvement with digital collectibles. I am excited to welcome him to the DraftKings family.”.“Having him on board will provide us with a refreshing perspective for future, community-driven projects, and I look forward to bringing new experiences to our customers and to Steve’s fans.”.
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