How the crypto market has changed over the past six months: 6 | Token Daily

How the crypto market has changed over the past six months: 6 trends

The market is certainly on the rise. The first leap was in August-September, when DeFi projects flooded. The second was at the beginning of this year, when Bitcoin hit its highs.

ICOs are not dead. The market has no memory, like a fish, so those who come to the market do not see any problem in doing a token sale: no one knows about the sad statistics on the fundraising of predecessors. ICO DeFi is a trend.

IEO DeFi is also a trend. Think IEOs are out of fashion? Yes, market volumes have dropped. If for the IEO the exchange in the summer of 2019 received a total of $ 1-2 million, now I estimate the indicator at $ 300k (I could be wrong, the guys from ListingHelp know better). Every third sale on the exchange runs a DeFi project.

Blockchain marketing agencies are also doing well (of course, we are talking about those who knew how to sell themselves until the last rise). In terms of budget structure, there are 3 main areas: a. traffic (media, context), b. influencers, c. PR. Half of the major agencies have died since 2017/18, but now, for the first time in years, new ones are emerging.

The Russian crypto market is keeping pace with international growth. The number of requests in Yandex related to the development of smart contracts, the launch and promotion of blockchain startups has doubled over the year. True, if we compare the number of requests at the beginning of 2018 and now, then we have a drop by 3/4.

By geolocation: South Korea, and the entire Asian market, has lost interest in the eyes of blockchain projects. A year or two ago, ICO / IEO projects from Russia, Europe specially made South Korean versions of sites in order to target this market - now there is no such thing.