Telegram to exclusively use TON for ad payments As part of t | TON Community
Telegram to exclusively use TON for ad payments
As part of the #TONxTelegram initiative, Telegram has announced that starting in March, Telegram broadcast channels in around 100 countries will be receiving payouts in Toncoin (TON). This development further integrates TON Blockchain into Telegram, marking another significant step towards putting crypto in every pocket. Read more here.
Why this matters
This move is not just transforming how digital advertising and monetization work on a global scale. It’s about bringing blockchain technology to a mainstream platform with over 800 million monthly active users. Channel owners and creators can now monetize their content through a global, decentralized currency that supports peer-to-peer transactions via @Wallet right within Telegram.
This initiative signifies not only a substantial revenue stream for Telegram and Telegram creators but also an entirely new utility for cryptocurrency and Toncoin. As with everything they do, Telegram wanted to do advertising differently, characterized by transparency and respecting user privacy. With payouts in Toncoin, Telegram Channel owners will learn about TON’s Web3 ecosystem and can use the payouts for promotion and upgrading their channels.
Aside from Telegram Ads, an ecosystem of Web3 apps is already available to Telegram Channel creators:
@Wallet: Gives creators a way to hold, buy, sell, send and receive crypto peer-to-peer inside Telegram. With Wallet Pay, channel owners can build payment in crypto into their own Telegram Mini-apps.
@community_bot: Gives creators an in-telegram quest platform, where subscribers can do tasks and earn rewards.
@tribute: Gives creators another monetization method, with donations from subscribers or subscription-gated paid channels.
We're just scratching the surface of what's possible with TON Blockchain. This integration is a testament to our belief in a decentralized future where digital assets play a pivotal role in content creation and advertising.
For more details, check out this blog post.
