In a recently hosted open forum, industry leading coffee house Starbucks has announced its interest in entering the metaverse
Despite failing to release any specific information regarding such endeavour, the company’s CEO Howard Schultz made no hesitation in affirming that its Web3 plunge will take place before the end of 2022.
More specifically, Schultz pointed to the ’NFT business’ as the company’s intended area of direction, where he also alluded to the brand’s competitive advantage over mainstream bodies who’ve already delved into the space:
“If you look at the companies, the brands, the celebrities, the influencers that are trying to create a digital NFT platform and business, I can’t find one of them that has the treasure trove of assets that Starbucks has, from collectibles to the entire heritage of the company”. META & NFT WORLD
