M&M’s jump into BAYC mania
Global confectionery giant Mars has teamed up with virtual metaverse band KINGSHIP to create limited edition boxes of M&M’s featuring content from the Bored Ape Yacht Club (BAYC).
KINGSHIP is a group made up of three BAYC NFT hodlers and one Mutant Ape Yacht Club (MAYC) owner. As part of the deal, the avatars depicted in the nonfungible token (NFT) art will be printed on the chocolate candies in a select number of boxes.
There has been a total of 4,000 boxes created in total, split between two tiers of rarity. The regular tier comes in 3,900 brown celebratory gift boxes, while the 100 gold edition boxes are wrapped in gold and white foil, number 1 to 100 and have the Kingship member’s apes printed on the M&M’s.
META & NFT WORLD
