OCBC stepping into the metaverse for next-gen customers Overs | NFTs & DeFi 🗓
OCBC stepping into the metaverse for next-gen customers
Oversea-Chinese Banking Corporation (OCBC) O39% becomes the first local bank to launch its own metaverse experience as an avenue to acquire young prospective customers. Called OCBCx65Chulia, it is built off Decentraland, a 3D virtual world browser-based platform. It is the 43rd iteration of the product since the idea arose from an internal innovation sprint in 2021 as part of the bank’s digitalisation and transformation efforts. OCBCx65Chulia was built by an in-house technology team at OCBC, together with Web3 firm Memotics, which specialises in creating dynamic and social spaces through digital architectural design. It is named after the location of the bank’s headquarters. Speaking at the media launch on April 5, OCBC’s head of group technology architecture Peter Koh says that the bank’s venture into the metaverse was their effort to have a presence in the virtual world. It is free to the public, including non-OCBC customers, who want to learn more about the bank’s latest products and services.
