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2023-02-03 14:36:48 During the crypto winter of 2022 Web3 venture investments dropped from $8.7 billion in Q1 to just $2 billion in Q4

Still, funds are interested in DeFi, L1 and L2, infrastructure and cross-chain solutions, as well as soulbound tokens and deep-tech.

How to convince them to support exactly your project?

The core point is how the project’s needs match the amount it wants to raise:

- Why does the team think that it needs this much money?
- Can the same result be achieved cheaper?
- How were the costs calculated?

Nevertheless, these aren’t the only questions funds ask. Learn more about typical criteria used for primary evaluation in our article: https://cutt.ly/39X6Qow Open / Comment

2023-01-25 14:57:57 Tokenomics in crypto is an umbrella term that covers all the economic parameters of a digital token. The process of creating it can be divided in 3 steps:

1. Identifying the key users and the value that they will get from using the token
The token’s functionality should yield benefits for all the ecosystem participants, improving their experience.

2. Incentives to buy and hold the token
- Discounts that increase depending on the number of tokens one holds
- Flexible interest on crypto loans or yields for lenders depending on one’s token balance
- Priority access to new features, etc.

3. Rewards for participating in governance
The optimal strategy for engaging users in platform development is to incentivize them for voting and submitting proposals. New protocols often allocate a significant part of the token emission for such incentives, since a governance model without rewards can’t generate a high level of user activity.

More insights about tokenomics in our article: https://cutt.ly/o9z1SeE Open / Comment

2023-01-18 15:27:25 Avoiding Fakes: How to Tell if a YouTuber's Audience is Real

With the rise of social media, it has become easier than ever to artificially inflate one's online presence by buying fake followers or views. However, it is important to be aware of this practice, especially when you work with bloggers to promote your project.

So how do we know that their numbers are real? Through YouTube due diligence.

• Comments/views ratio: a ratio of 1 comment per 100 views is considered fine, but 1 comment per 1,000 views is suspect.

• Are those comments sensible, or spammy? If all the comments are written on the day when the video is posted, under weird nicknames, and all are more or less the same, they are likely fake.

• Fresh videos should have fewer views than older ones. If a video that is 2 days old has more views than one that’s 2 weeks old, the views are likely fake.

• Tools like VidIQ and BuzzGuru allow you to see views on a chart: A sudden spike in views is a sign of fake. Number of views going down instead of up is also a sign of fake views, as they can be removed.

Additionally, you can observe the channel's behaviour, if the channel is not responding to comments or not having any interaction with its followers, it could be a sign of fake activity. Open / Comment

2023-01-10 15:29:55 ​​ Top 5 Cryptocurrency Trends to Look Out for in 2023

Considering the turbulence of 2022, we expect a gradual revival of the adoption rate in 2023. Will 2023 prove to be the turning point for crypto users?

1. More investment in stablecoins, aka stable assets: this is an ideal option for investors looking to safeguard their funds in times of volatility.

2. More Governments will introduce their own Centralized Cryptocurrencies: we expect the US Dollar, GBP, and Euro to launch their digital currencies in 2023.

3. More attention toward DeFi: investors will understand the difference between traditional finance and DeFi, and find ways to integrate them. DeFi will play a role in the development of decentralized identities through the increased usage of digital wallets and NFTs.

4. NFTs may not make a revival: experts have different opinions. Some believe that the market is dead, whereas others are hopeful it may return to its days of former glory. However, it may take several years for the NFTs to operate like a normal market.

5. We also expect more regulations and the development of exchanges by institutional investors.

With the Metaverse, NFTs, and the option of building a virtual land, things can get pretty exciting in 2023. Open / Comment

2023-01-06 11:33:01 NFT Gating vs regular loyalty programs

Despite the crash of the NFT market, it is still one of the most effective web3 tools for different businesses.

NFT Gating allows you to identify users via NFT in their wallet, so you can use it to create special access levels to your services. And here's why it's better than regular loyalty systems:

1. Increase customer engagement through gamification. Make your story interesting and allow users to mint NFTs — this will boost the level of customer interaction with your business.

2. Solve the freebooter problem. Customers can't just share their access level with loved ones because it's tied to their wallets.

3. Simple selling of access rights. When the customer decides not to use the exclusive service anymore, he can simply sell his NFT.

More Web3 use cases in our full article. Open / Comment

2023-01-04 16:44:48 ​​Top 5 crypto events of 2022

We review the top 5 major events in crypto in 2022, and once again feel the development of crypto is both magical and realistic.

1. The Federal Reserve has continued to implement a monetary tightening policy this year, and the interest rate hike's frequency has increased as well, especially when the crypto market has been impacted.

2. The equity loophole of FTX’s bankruptcy reached billions of dollars, affecting millions of users. SBF and FTX have gone from $26 billion to nothing in just a few days.

3. The decline of LUNA led to the decline of the entire crypto market. The crypto market fell by more than $600 billion in 6 days.

4. Since the Ethereum blockchain was successfully upgraded on September 15, ETH entered monthly deflation for the first time, and the 30-day average new increment was already negative.

5. On August 8, the U.S. Treasury Department’s Office of Foreign Assets Control announced that the Tornado cash protocol will be added to the sanctions list.

After summarizing the stories of 2022, what new narratives will appear in 2023? Open / Comment

2022-12-31 16:06:37 Messari’s annual Crypto Theses report is out, chock-full of crypto trend analysis and forecasts for 2023.

Will NFTs ever recover – and which L1s will survive? Which DeFi niche offers the best investment opportunity?

As few people have the time to read all 200 pages, we have summarized the most interesting topics for regular investors: DeFi, NFTs, GameFi, Web3, and so forth.

Read our summary with the best insights from this 200-page document Open / Comment

2022-12-30 18:00:32 Market cap down 30%, user outflow, and a trust crisis: what Layer-1 & 2 executives are saying

The current stage of the bear market began in Q1 or Q2 2022. The downtrend was originally predicted to end between November and December 2022, but the market kept falling because of the FTX collapse.

In a recently published study, the top executives of crypto projects named infrastructural projects as the safest for investors having the biggest growth potential at the moment.

The core of this group of projects are Layer-1 and Layer-2 chains, as well as bridges. At the end of December, the total capitalization of these 3 areas is $47.3 billion. L1-solutions account for 80%, while L2-projects and Bridge-solutions together account for up to 20%.

In order to understand the sentiment in the infrastructural niche, we conducted a series of interviews with their executives and analyzed the publicly available data on the subject.

️READ THE ARTICLE Open / Comment

2022-12-29 13:50:58 Global trends in Web3 for 2023

The end of the year is an excellent opportunity to take stock and make plans for the new year. Today, we'd like to share three trends in Web3 that the new year 2023 promises to bring us (based on the Trend Hunter 2023 report).

Teach Gen Z how to invest in crypto
More and more teens are getting engaged in fintech & crypto. Many want to start using apps to invest but don't really know how to start. They need the appropriate knowledge, so consider how your business can help fill this gap. Chats, articles, an app, or a course, maybe?

Blockchain gifting
Currently, more and more brands are starting to use blockchain technology. An NFT gift certificate for real service already exists. The original crypto services also offer the gifting of assets or access to special app features. Moreover, people like it because it’s a simple and easy-to-use idea in case of struggling with presents.

Web3 Educational platforms
Web3 technology makes it possible to organize the learning process in the Metaverse fully. Thus, users are getting more immersive online learning programs than previously and learning much more effectively.

What do you think about creating a Web3 Edu platform or collaborating with other brands, expanding marketing opportunities? Open / Comment

2022-12-23 14:21:38 A few facts to help your Web3 game become successful

Even during the crypto winter and after the FTX collapse, the blockchain gaming activity was resilient and investments kept coming into the sphere. So GameFi is still a trend and here are a few insights that will help you implement your business ideas successfully:

Plan investor’s ROI (Return on Investment)
Any investor wants returns on their money ASAP, so you should build your strategy based on this. The benchmark should be this:
• For small and medium investors – one to six months.
• For large investors – one to three years.

ROI correlates with active players
Our observations show that a decrease in ROI for investors directly affects the number of active players (even those who have not invested). Thus, a decrease in ROI can lead to the loss of up to a third of active players.

The perfect team – Perfect start
A strong team with a relevant background and reputable people as advisors can be a form of guarantee for investors.

The game should be appealing without rewards
Try to make the game so that you want to play it even if there are no rewards. Your goal is to increase the number of active players. They are the ones who bring in the profits. Open / Comment