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2022-10-20 17:56:10 The experience of the giants of the Web2 Games-as-a-Service industry shows that even the most successful game requires regular updates and announcements.

Keeping and fueling the interest of your core audience is the key to developing your project regularly over the years.

Here are a few tricks to keep players coming back to the game again and again:

Regular in-game activities
1. Launch a new season of the game with a thoughtful and engaging story;
2. Organize clan wars or joint raids with prizes;
3. Add new content: skins, items, weapons.

Joint collaborations
1. Launch NFT collections with an Exchange;
2. Crossover with other GameFi in your genre;
3. Get exclusive content from GameFi Influencers.

Keep in mind that a comprehensive approach and consideration of the features of your project are necessary to ensure results. Open / Comment

2022-10-19 19:30:22 MasterCard is pushing for crypto adoption with 2 new products

Some more adoption news for you: MasterCard will launch Crypto Secure, a service allowing banks to check the risks of suspicious activity associated with crypto merchants. It’s built in partnership with the blockchain security firm CipherTrace.

Almost at the same time with Crypto Secure, MasterCard announced a sort of a ‘bridge’ that will connect banks to Paxos, a popular crypto trading platform. This way financial institutions will be able to offer legal and safe crypto trading to their clients.

Why it’s bullish: thousands of banks will feel safer working with crypto merchants and crypto in general. If a giant like MasterCard is pushing for crypto adoption even in this bear market, the industry is definitely not dead! Open / Comment

2022-10-18 16:01:51 A new BDC study is coming!

We’re finishing work on the latest market study – one of our most interesting yet! It’s about IDO investors – how they choose projects & launchpads, the red flags when evaluating a project, and so on.

If you’re planning to buy tokens or NFTs at an IDO, IGO, IMO or INO, this will be hugely useful. For now, one great scoop:

A large media campaign can boost the number of IDO investors by 720%. Even those who are already familiar with a project ( the green line) are much more likely to buy its tokens if the IDO is actively covered in the media. A large campaign makes the biggest difference among those who invest between $70 and $500.

We’ll publish a detailed report with all the insights soon – stay tuned Open / Comment

2022-10-14 16:14:19 Lots of juicy content in our blog

We constantly release alpha-packed fresh content – insights, market research, case studies, and even in-depth interviews with investors.

For example, in these past few weeks we posted:
• How to avoid disaster launching a GameFi project
• How to identify the best candidate in a single interview
• 5 assumptions to avoid when launching a crypto ad
campaign

Add our blog to bookmarks https://bdc.consulting/blog and subscribe to BDC’s monthly newsletter! Open / Comment

2022-10-13 16:39:24 Top long-term trends in GameFi

One of our colleagues has released a very interesting article on Hackernoon – and we bring you the juiciest insights.

• A brand-new market is emerging: the market for users’ leisure time. Hobbies & entertainment become monetizable assets, similar to selling your labor.
• Next step: trading derivatives based on the users’ playing time & achievements – basically NFT portfolios of players. It will be even more profitable than trading subprime mortgages.
• We’ll see more projects that build economic dependency: many people in developing countries will earn a comfortable living playing GameFi games.
• Traditional studios will turn to mobile games, DLC & in-game purchases.

READ THE ARTICLE Open / Comment

2022-10-12 14:52:15 Google will accept payments in crypto for cloud services

We’ve got our biggest adoption news of the season, folks: Google Cloud users will be able to pay their cloud service fees in crypto. This is possible thanks to a partnership between Google and Coinbase.

• Google Cloud is the 3rd-biggest cloud service provider in the world after Amazon Web Services (AWS) and Microsoft Azure. In the past, Coinbase worked with AWS, but it mostly hosted its apps there. Amazon never accepted crypto – neither for AWS products nor on the marketplace – and it doesn’t plan to do so.

• The same goes for Microsoft Azure: you can pay with crypto in the Microsoft store, but not for cloud subscriptions. So Google will be the only one in the top 3 to accept cryptocurrency, though at first only some of the users will have access to this payment option.

Why is this so important? For 3 reasons:
1) One of the world’s biggest companies finally embraces crypto → many others will follow the example → Bitcoin adoption in big tech
2) The news can be a trigger for a crypto rally – either in Q4 2022 or in Q1 2023
3) Google will also ‘explore’ Coinbase Prime, a crypto custody service. If the tech giant gets into BTC custody business, things will get even more bullish.

Let’s wait and see where this goes – but things do look very exciting! Open / Comment

2022-10-10 16:37:19 What’s new with CBDCs?

CBDCs, or Central Bank Digital Currencies, used to be a hot topic in the bull market. What’s happening with those projects now?

China: the digital yuan is being tested in several provinces, and the transaction volume for 2022 has reached $15 billion. Chinese banks are even testing e-CNY transactions with UAE and Thailand. Note, though, that the digital yuan doesn’t rely on blockchain, so it’s not an official cryptocurrency or anything like that.

Australia is running a CBDC pilot, which should be completed in 2023. It’s designed for both regular users and businesses.

Europe: European Central Bank (ECB) is thinking about a CBDC for securities transactions between institutions, and Norway and Sweden have teamed up with Israel for another CBDC project. But there is nothing specific so far – just talk, as usual.

In total, more than 100 countries are either looking into CBDCs or working on one. What are their advantages and disadvantages?

• On the one hand, CBDCs can normalize the use of crypto and drive mass adoption. They will also make it easier & cheaper to send money.

• On the other hand, CBDCs are tightly controlled. Some say that central banks will try to destroy the crypto market through strict regulations and replace it with CBDCs.

So, which country has the best chances to launch a real CBDC – apart from China? Time will show. Open / Comment

2022-10-07 16:30:37 Bitcoin mining is actually greener than gold mining!

Do you remember how BTC crashed because Elon Musk said that crypto mining is bad for the environment?

• Well, it turns out that Bitcoin mining is responsible for just 0.1% of all greenhouse gas emissions in the world. Gold mining produces twice more greenhouse gases!

• The environmental impact of Bitcoin can go down even more. In Australia, the first solar-powered BTC farm has just opened. That’s not an option for a gold mine, though!

In future, crypto mining could fully switch to renewable energy completely. Open / Comment

2022-10-06 17:13:05 What was the biggest event of this bear market?

You’ll probably name the collapse of Terra $LUNA – and yes, the Terra crash wiped off $400 billion from the market. But lots of other projects have closed down – and lots of CEOs either resigned or were disgraced. Just think about it:

• 3AC (Three Arrows Capital), one of the biggest crypto funds & trading firms, collapsed – and its CEO Zhu Su has disappeared;
• Celsius, a huge crypto lender, also bit the dust;
• The CEOs of Voyager, Kraken, Compute North resigned;
• Even Michael Saylor, the CEO of MicroStrategy, stepped down;
• Nomad bridge got drained for $190M by 20+ users.

But is this the end of crypto, as some people think? Or is crypto simply cleansing itself of the weaker and toxic players so that it can start a new cycle?

Here at BDC, we are still getting tons of requests for consulting from new crypto projects, so it definitely doesn’t seem like it’s the end for crypto. What do you think? Open / Comment

2022-10-05 17:37:52 You can now pay with BTC at McDonald’s in Lugano

The Swiss city of Lugano boasts an incredibly beautiful location on a lake – and a high level of crypto adoption. In March 2022, Lugano and Tether signed an agreement, and now lots of shops in the city accept BTC and USDT. The latest addition? McDonald’s.

• By the way, the first rumors that McDonald’s would start accepting BTC via Lightning Network began to spread in April.

• The McDonald’s in Lugano isn’t the first to support Bitcoin payments, though. The first – back in September 2021 – were those in El Salvador, where BTC is now legal tender.

Paying with BTC for small purchases like a Big Mac meal – a good use case for the bear market or just hype and a way to show off? Open / Comment