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2022-09-08 15:04:28 What GameFi alpha did Ales Kovalevich share at CryptoLeto?

A few days ago our CEO Ales Kovalevich gave a talk about GameFi at the CryptoLeto conference – and as usual, what the audience wanted to know most is how to launch a GameFi startup the right way. Here are some of the juiciest insider tips:

• Don’t focus on the rewards: a GameFi project has to be engaging & interesting and/or fulfill some other user need (has to be confirmed through research/CustDev/interviews)

• What venture investors want to see: 1) a strong team 2) transparent & sustainable tokenomics – so that everyone’s motivated to stay, not sell off 3) a real, big, engaged community (not bots)

• What projects should prioritize: 1) community building 2) personal brands of the team members (making them into influencers) 3) Discord – including AMAs, referral programs, NFT airdrops, collabs with other projects (like whitelist spots)

The top tip from Ales Kovalevich: until 200 investors & funds tell you ‘no’ – keep looking! Open / Comment

2022-09-07 17:18:18 Liz Truss is the new UK prime minister! Can we expect the first CBDC on the European continent?

Truss officially took office yesterday. While she hasn’t said much about crypto recently, we know that she is in favor of freedom for private enterprises. So she may take a hands-off approach to regulation.

• Truss suggested that the U.K. ‘should welcome #crypto in a way that doesn’t constrain their potential’ in 2018.

• She launched a digital trade network in 2020 that promotes fintech firms.

Besides, back in May, Prince Charles outlined the UK government’s plans to support crypto adoption. Will Lizz Truss stay loyal to crypto or change her position to the opposite? Open / Comment

2022-09-06 18:35:16 The top 5 insights from our new study about SocialFi

Not sure what SocialFi is? No worries – we’ve just published a study about it. We looked at 400+ projects in 20+ categories: social networks, content creation, even charities. We analyzed their user numbers, transaction volume, etc and here’s what we found:

● The market cap of SocialFi varies from $2B to $20B – depending on if you count NFT platforms or not.

● SocialFi’s turnover dropped from $16M a month to $2M since November.

● An average SocialFi project lives just 1 year – though many majors launched 3+ years ago (Audius, Steemit etc.).

● 35% of SocialFi dApps run on Ethereum & 33% on BNB Chain. Solana has just 3% - a real Ethereum killer, right?

● The best balance of the number of users and transaction volume is in the FitFi and Community categories. The opposite is content marketplaces: lots of volume (expensive purchases) but few users.

Want more insights? We’ve got them – in the full report here: cutt.ly/lCc2ruw Open / Comment

2022-09-01 19:53:13 One more Trust #Crypto Rating teaser

7,6% of respondents execute transactions with #cryptocurrencies every day and 14,6% do so 1 to 3 times a week.

More than half of the respondents, namely 65.2%, execute crypto transactions at least once a month. Is crypto adoption coming? Open / Comment

2022-08-30 18:50:47 DappRadar experts predict an increase in investments in blockchain-based games of more than 150% in 2022 compared to last year.

In our new research, we analyzed the prospects of the GameFi industry. Here are the main points.

The GameFi market's on an uptrend: the number of projects and the number of active users are growing. It attracts the attention of classic gambling companies, for example, We Made and Atari.

GameFi has the potential for more than 100% growth due to an increase in the market of traditional games from 7% to 15%.

The most popular genre among players is RPG. The number of players in the Strategy genre is noticeably smaller, but they attract a comparable amount of money turnover.

Strategy genre users execute fewer transactions because they focus on the long term.

Multi-blockchains and cross-platforming are becoming the main trends in the sector's development. Developers are trying to simultaneously release GameFi projects on several blockchains and platforms to reach more users.

More details: https://cutt.ly/6CqxqIC Open / Comment

2022-08-25 20:06:09 All about ER or how else you can evaluate social networks.

ER is a generally accepted indicator of the channel's active audience. Activity refers to user reactions to publications such as likes, comments, saves, etc. The indicators may vary depending on the chosen platform.

The ER formula is the same for all channels, but the reaction variants taken into account when calculating may differ. You can also view the level of ER on one post or all posts for a period.

Formula: sum of all reactions/ number of posts/number of subscribers*100

For the crypto community (Telegram and Discord), the following guidelines are highlighted:

More than 10% — high indicator
3-5 — average ER
Less than 3 — inactive community

In crypto Twitter, ER does not have high indicators: blockchain projects (0.4%), media (1.5%), bloggers (2-3%)

You can also rate your account using the Coinsguru.io, an analytics platform based on Twitter followers. The rating is formed based on the number of popular accounts in subscriptions

More than 10 — high indicator
3-10 — average project
Less than 3 — uninteresting project Open / Comment

2022-08-23 19:23:38 How to sell 1,000 NFTs?

In our case study, we shared how we were able to sell more than 1,000 NFTs in Turkey, Latin America and other locations. In addition, we managed to reach a ROMI of above 600%.

Based on the work results, we gained the following insights:

The video integration format is the most effective for selling NFTs through bloggers
Selling an NFT collection without a time limit reduces conversion to purchase
A blogger who has done a good job selling NFTs can release a second video and get another 40-50% of sales from it
NFT collections should have a simple, understandable positioning that conveys the value of acquiring tokens

Read more: cutt.ly/yXDxHdW Open / Comment

2022-08-19 18:07:43 One more Trust Crypto Rating teaser

56% of #crypto users have been in the industry for less than a year. 20.9% — 1-2 years.

So, projects can focus beyond the long-term users. They can also focus on learning and engaging more than half the audience that has been in the industry for a short while. Open / Comment

2022-08-18 19:17:01 Congrats to our CEO, Ales Kavalevich, on the nomination for Hackernoon Contributor of the year!

Ales is nominated in the innovation category. This doesn’t come as a surprise because the direction of the agency's work obliges. We're sure that soon we'll be congratulating him on his victory. Open / Comment

2022-08-05 20:42:29 ​​ Shut up and take my money!
Or how to make the project the most desirable for investors

In the first quarter of this year, the blockchain/crypto sector received an estimated (and record-breaking) $12.5B of venture financing. Moreover, investments in blockchain have been growing for seven months in a row. In comparison, investment growth in the classic fintech sector has stagnated since January.

BDC Consulting has been helping projects to attract financing since 2017: from concept preparation to product promotion and agreements with partners. Today, we propose to discuss the initial assessment of projects for investment. To that end, we have identified the main parameters that you need to note. Feel free to use them to evaluate your project:

Product (Conception, ProductBook, Website, White Paper)
Documents (Pitch deck, Roadmap, One-Pager)
Team (Is there any relevant experience, or is this the 1st project?)
Criteria for investors (commitments with launchpads, partnerships, advisers)
Community (size, engagement, Twitter score)
Brand awareness

These are the core points to focus on when analyzing the project. To put it more simply, here are the main questions you must answer before negotiations with the first investors.

What problem are you solving? Does the market/users really need this? Who else implements it, and why are you better? How do you monetize it? How far have you already progressed on the roadmap?

In our subsequent posts, we will separately analyze each stage. Stay tuned! Open / Comment