2022-10-09 12:00:12
Beverage Company ‘Neuro Brand’ Buys a Bored Ape for $1 Million
This year has seen several NFT collections be leveraged by consumer brands for products like phone cases and beverage cans, signalling yet another real-world application for them. Following this trend, Neuro Brands, a health beverage company, has purchased a piece from the Bored Ape Yacht Club collection.
The piece in question, Bored Ape #8585, was purchased for 777 ETH, which comes to over a million dollars.
The Bored Ape is a five-trait trippy fur ape wearing heart glasses and a crown on its head. While the company has not announced what exactly it plans to do with the Ape, it could very well go down the branding and licensing route, putting its admittedly attractive image on its products.
According to Sanela Diana Jenkins, the CEO of Neuro Brand, the Bored Ape Club is in line with its vision and this is an ideal time to get in on the NFT market.
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